Sold BIDU @ 227.50

Sold out of BIDU @ 227.50, this short term target price was decided using a comparative valuation of BIDU with MSFT.

Using the same valuation method, we found MSFT was trading at around 100% premium to its intrinsic value. Our predictable intrinsic value for BIDU is $130 (with a couple of free options in there). BIDU doesn’t quite have the global reach that MSFT does so we set our profit target at 75% premium ($227.50), rather than 100% premium.

In the medium to long term BIDU share price could very well exceed $227.50 but that’s not our alpha. There’s many more short term opportunities in the market.

bidu closing chart

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